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WALL STREET JOURNAL,
TUESDAY, APRIL 4, 1972
Forty
years ago, on April 4th, the way the world would tell time changed.
In this full-page advertisement showcasing the newest way to tell time
in 500 years -- was the Pulsar. For most, this was the first time
they had seen such a watch. The Pulsar and it's digital LED display was
first introduced in May of 1970, but over the next 23 months,
little new information was available.
Then,
after the long wait, came the production release -- but at a price 40%
more than the 1970 projected price. Perhaps the Wall Street
Journal was the best newspaper to advertise such a "Modestly
Priced" watch. At $2,100, only the wealthy could afford this
solid gold Limited
Edition Pulsar. With
only 450 watches available and an allocation to the dealer network, just
a fraction of the so called "one-percenters" on Wall
Street had a chance to find one locally. Enthusiasts could request a
free Brochure
-- the same one included in
the Press
Kit sent
out to the major news networks. Sadly, by the time they got the brochure
in the mail, the one or two watches allocated to a dealer in their
area, were spoken for.
This
Wall Street Journal advertisement initiated the frenzy for Pulsar
ownership. Demand for more production became a challenge, but soon there
were more affordable Pulsar models for both men and women. For a time,
Pulsar was outselling every high-end timepiece on the planet. To put
this in perspective, Jewelers were selling more solid gold Pulsars (and
at a higher price) than the top-of-the-line Rolex. Inevitably, Pulsars
showed up on the wrists of many famous people and appeared in movies and
television. An unprecedented escalation in popularity quickly elevated
Pulsar to a status all its own.
We
thought it was time to dedicate a new section, Celebrity
Pulsar ,
to this unique part of Pulsar history.
Happy
40th Anniversary Pulsar!
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